Brand Research

Matty Von Arx, owner of Respect the Drip started a new venture early 2023.
He wanted to eventually venture into a brand with merchandise.

In our initial brief, Matty mentioned how he didn’t want content that highlighted him but to embody messages
on positivity, have coffee shop reviews & showcase his ever-progressing latte art.

Thus prompting the idea of having a diner mug over the character’s head serving as a mask.
Who doesn’t like a little mystery?

Early Sketches

My final iteration shows a confident, cheerful & amusing character logo that ultimately captures Matty’s personality and love for dad jokes. This little dude is literally wearing the drip.

Although it was going to start as a personal account, I wanted to set up Respect the Drip with that growth in mind — envisioning the character “Drippy” doing various things. I can definitely see this design flourish in animation/motion design.

*Respect the Drip Merch coming Summer 2023.